About Me

  • I'm CEO of Newspeg.com, a social news-sharing platform. I've spent 20 years at the intersection of traditional and digital journalism. I've helped to invent ways to read and interact with the news and advertising on computer screens and iPads, and before that, I wrote news stories on typewriters and six-ply paper. I co-founded WashingtonPost.com and hyperlocal pioneers Backfence.com and GrowthSpur; served as editor of Philly.com; taught media entrepreneurship at the University of Maryland; and have done product-development and strategy consulting for all sorts of media and Internet companies. You can read more about me here.

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« A Snow News Week | Main | Stop Pasting Print Publications onto the iPad! »

April 03, 2010


Dan Woog

A very interesting post, Mark. I am looking forward to your critique of the iPad -- to follow your critique of the iPad coverage.

There is no way coverage of anything is going to be equal. When the Yankees sign a superstar, it gets more ink than when the Kansas City Royals do. When a famous politician announces a run for president, he (or she) get more press than someone who is equally as bright, motivated or [in a perfect world] credible. Apple is not Asus; it doesn't make Vaios.

Back in the pre-iPhone launch days, coverage was slammed as similarly fanboy-oriented. Predictions were mixed; so were early reviews. And then -- fairly quickly -- people realized the iPhone WAS a category-changer. The Apps Store took off. Now, smartphones are ubiquitous -- we can't remember how we existed without them.

So it will be with the iPad. It (and its users) will evolve in ways no one has yet imagined. Other tablet devices will be introduced that have better features. But Apple's ballsy move into the category will be the reason -- and the reason its release was (so noted) breathlessly followed.

Besides, the hype seems to have worked. You got an iPad on the day it was released. When was the last time you did that for any other device, Mark?

Thanks again for the post. Hope you had a good discussion on CNN!

Mark Potts

Thanks for the comment. I'm not planning on posting a full review of the iPad, and it turns out I don't need to: Daily Kos' Markos Moulitsas said just about exactly what I would have said: http://www.dailykos.com/storyonly/2010/4/11/856114/-My-iPad-as-a-tool

I haven't used it yet on a business trip, as he did, but I can't wait to, because I expect to use it just about exactly as he describes. I'd also add that as a casual home machine—for quick surfing and media consumption (or Scarbble-playing or reading) on the couch or in bed, it's spectacular. As Kos says, it's NOT a geek's machine. And that may be precisely why it's going to be a home run.

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