In Search, Of Excellence

May 20, 2009

In Search, Of Excellence

Essential reading: Robert Niles on OJR, channeling search-engine optimization expert Danny Sullivan, lists 10 things news sites should do to improve their standings in search results. It's aimed at start-ups, but it's good advice for any site.

I've written about this before—it's just mind-boggling that most news sites seem to be oblivious to the importance of SEO. Every newspaper site should have an SEO expert on staff, constantly looking for ways to improve rankings and traffic. This handy guide is (almost) the next best thing.

May 20, 2009 8:56:45 AM | Newspapers, The Web

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