About Me

  • I've spent more than 25 years at the intersection of traditional and digital journalism. I've helped to invent ways to read and interact with the news and advertising on computer screens and iPads, and before that, I wrote news stories on typewriters and six-ply paper. I co-founded WashingtonPost.com and hyperlocal pioneers Backfence.com and GrowthSpur; served as editor of Philly.com; taught media entrepreneurship at the University of Maryland; and have done product-development and strategy consulting for all sorts of media and Internet companies and startups. You can read more about me here.

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September 28, 2008

Comments

Angela Connor

What we have now Mark, are community managers. I am the managing editor of an online community and feel as though I represent our users in a big way. I am connected to the pulse of the community as the person who likely interacts with more of our readers/viewers/users than anyone else within my news organization. So many traditional news organizations are resisting social media, but that's where we can find many of our customers and people dedicated to the brand. The ombudsman position could have been reworked because the people in those roles already possess many of the skills needed to be an effective community manager. Yes, there would be a learning curve and the need for a mentality-shift. Again, the print industry continues to miss opportunities.(Sigh...)

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