About Me

  • I'm CEO of Newspeg.com, a social news-sharing platform. I've spent 20 years at the intersection of traditional and digital journalism. I've helped to invent ways to read and interact with the news and advertising on computer screens and iPads, and before that, I wrote news stories on typewriters and six-ply paper. I co-founded WashingtonPost.com and hyperlocal pioneers Backfence.com and GrowthSpur; served as editor of Philly.com; taught media entrepreneurship at the University of Maryland; and have done product-development and strategy consulting for all sorts of media and Internet companies. You can read more about me here.

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« Far-Outsourcing | Main | How Now Dow Jones? »

May 19, 2007

Comments

kwalsh

Great set of points here Mark. One of the reason I think this is so is that many of the newspaper company see firms like DoubleClick or aQuantive as being, well, 'technology' companies. They don't see them as be fundamental core businesses. Instead they're stuck in the 'tech silo'.

I'd argue that most media companies today have technological base. Television? It's elaborate cameras and editorial suites. That's technology.

That's why I always seem to hear that are in online advertising are "into computers".

Mary Specht

To be fair, they didn't *totally* miss the boat--several newspaper companies thought far enough ahead to buy CareerBuilder, Apartments. com and Cars.com.

But I agree with you, Mark, that they're not being as smart about display and text-based ads as they are about classified ads.

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