Not to be missed: Advertising Age's Bob Garfield's brilliant "Chaos Scenario 2.0" piece, which outlines a truly visionary--and largely correct--view of the future of media, especially as it pertains to advertising. You should go read it now.
And know this: If you think newspapers, or magazines, or television, or any other media businesses have been slow to adapt to the revolution in media consumption that's happening all around us, they pale in comparison to the advertising business, which apparently is just now discovering dial-up connectivity. The single biggest limiter of new revenue models for online media is the old-fogeyism of Madison Avenue. Mega ad agency Ogilvy North America, for instance, just finally appointed a Chief Digital Officer. Hey! Welcome to the 21st century!
Anyway. Go read Garfield. It's a terrific column. And Version 1.0 of Garfield's Chaos Scenario, two years ago, was just as good.
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