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  • I'm CEO of Newspeg.com, a social news-sharing platform. I've spent 20 years at the intersection of traditional and digital journalism. I've helped to invent ways to read and interact with the news and advertising on computer screens and iPads, and before that, I wrote news stories on typewriters and six-ply paper. I co-founded WashingtonPost.com and hyperlocal pioneers Backfence.com and GrowthSpur; served as editor of Philly.com; taught media entrepreneurship at the University of Maryland; and have done product-development and strategy consulting for all sorts of media and Internet companies. You can read more about me here.

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« The New York Times in Play | Main | Support Your Local Advertiser »

November 30, 2006


Trudy Ring

Aim an edition at women? I thought the day had passed when women could be considered a special interest group.

Mark Potts

Tell that to the publishers of the countless magazines aimed at women. I just threw it out as an example of the kind of non-geographic targeting that could be done. Obviously, an edition could just as well be aimed at men.



I like this! it's just that... screw the advertisers! get as many interested people as you can to help and make sure the "interest" you are covering would have enough people that are not in the position to help... willing to pay... Have something like a special interest newsletter instead or a "newspaper"... at least some of the interested people are going to help and if you have plenty of interested readers... why not stop there? your costs should be significantly reduced since you have people that would pitch in and help -- that should help turn a decent profit (and the readers would really love you for not trying to shove things in front of their eyes).


P.S. If you can't turn a decent profit that way... (and that should not be more than “normal” salaries etc. for those employed)… maybe that's not something worth covering...


Why even have a newsroom? All newspapers need these days is a small business office to receive packages and snail mail, answer the phone, pay the bills and to coordinate advertising. Everything else can be done anywhere electronically. The morning assignment meetings and editorial board can be done via a conference call or through online chat and stories can be assigned via email. Reporters and photographers can file stories and photos via computer to editors anywhere who can edit copy, lay out pages and select photos. Reporters have access on their computer to far more information than what used to be held in the newspaper's mourgue. Once copy and page editors finish their work the assembled pages are sent via internet to top editors for final review. Once the paper is sent to bed it's sent electronically to the printers. Back in the day newspapers were printed on site and needed vast amounts of space to host printing presses, composing rooms, darkrooms, parking for distribution trucks, libraries and other facilities no longer needed by modern dailies. Most major newspapers sit on large plots of prime downtown land that could be sold for millions of dollars. Newspapers are crying the blues about operating costs, they could reduce a significant amount of cost by shutting down the physical newsroom and replacing it with the virtual newsroom.


Why bother stuffing all that national and world news on the inside pages at all?

Unless you're the NYT/WaPo/USAT, no one is buying your paper for national news, anyway.

Give me local news, biz, sports, entertainment, and bits and pieces of wire on everything else.

@harryo: The newsroom is a totally necessary feature of having and using news judgment. Reporters and editors talk to each other all day long, and not just about what to have for lunch.

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