About Me

  • I've spent more than 25 years at the intersection of traditional and digital journalism. I've helped to invent ways to read and interact with the news and advertising on computer screens and iPads, and before that, I wrote news stories on typewriters and six-ply paper. I co-founded WashingtonPost.com and hyperlocal pioneers Backfence.com and GrowthSpur; served as editor of Philly.com; taught media entrepreneurship at the University of Maryland; and have done product-development and strategy consulting for all sorts of media and Internet companies and startups. You can read more about me here.

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« Defanging the Watchdog | Main | Oldspapers »

December 09, 2006

Comments

Mary Specht

I agree with you, advertisers will begin to see the light in less than 10 years.

And I'd go one step further than Gordon Borrell to say ad revenue will be much larger than that of the current print editions simply because there are more readers--millions more, in the case of major newspapers like the Washington Post and the New York Times.

Mark Potts

Mary: Your last point is excellent. Newspapers already are seeing considerably higher readership because of the Web, since they are now available around the world via the Web rather than just in the area their delivery trucks can reach.

In the case of Washingtonpost.com, which you mention, 90 percent of site traffic is from outside the Washington area. Distribution of the paper outside of Washington, by contrast, is just a few thousand copies. That's a huge change, and it has fascinating implications for editorial philosophies and for advertising opportunities. I'm planning on writing about this sometime soon.

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