About Me

  • I'm CEO of Newspeg.com, a social news-sharing platform. I've spent 20 years at the intersection of traditional and digital journalism. I've helped to invent ways to read and interact with the news and advertising on computer screens and iPads, and before that, I wrote news stories on typewriters and six-ply paper. I co-founded WashingtonPost.com and hyperlocal pioneers Backfence.com and GrowthSpur; served as editor of Philly.com; taught media entrepreneurship at the University of Maryland; and have done product-development and strategy consulting for all sorts of media and Internet companies. You can read more about me here.

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« Upwardly Mobile, Pt. 1 | Main | The People Have Spoken »

June 11, 2009

Comments

The Wordyeti

Thanks for plugging my case study on mobile advertising for NAA - it's been a year, and the trends that I identified in my research have only grown stronger. In the last three months, I've sat in on conference sessions where media buyers discussed their ad strategies for the next 3-5 years. Big (non)suprise: their plans for the future include exactly $0.00 earmarked for buying traditional print advertising.

Instead, they report that the Mandate From Above is that they start buying ads in the emerging Big Three: 1) online video, 2) social media, 3) mobile.

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