These are tough times for editors. Senior editors are being forced to make deep, painful cuts in their newsrooms. Assignment editors are being phased out at some papers, seen as extraneous layers in the production process. Copy editors are seeing their jobs consolidated or even outsourced. And many reporters, by their nature, never had much use for editors of any stripe to begin with.
Curation is the new role of media professionals.
Separating the wheat from the chaff, assigning editorial weight, and -- most importantly - giving folks who don't want to spend their lives looking for an editorial needle in a haystack a high-quality collection of content that is contextual and coherent. It's what we always expected from our media, and now they've got the tools to do it better....
Curation shifts the balance of power back to brands and publications. While anyone can make content, the decision to gather it, and present it by trusted content curators has more risk, and therefore more value.