About Me

  • I'm CEO of Newspeg.com, a social news-sharing platform. I've spent 20 years at the intersection of traditional and digital journalism. I've helped to invent ways to read and interact with the news and advertising on computer screens and iPads, and before that, I wrote news stories on typewriters and six-ply paper. I co-founded WashingtonPost.com and hyperlocal pioneers Backfence.com and GrowthSpur; served as editor of Philly.com; taught media entrepreneurship at the University of Maryland; and have done product-development and strategy consulting for all sorts of media and Internet companies. You can read more about me here.

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« This Is How You Win | Main | Who's Doing Good Work in Online News? (Part 2) »

February 10, 2009

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Comments

Craig McGinty

Hi Mark,

Been working with a pal Rick Waghorn ( http://outwithabang.rickwaghorn.co.uk/ ) on trying to increase the size of the advertising pie and basically give smaller businesses a chance to get in front of focussed readerships.

How I sell it might be the easiest way to explain it:
http://www.thisfrenchlife.com/thisfrenchlife/advertise.html

And whilst some people need an initial session of hand-holding they are soon up to speed.

All the best,
Craig

Mark Briggs

Great post, Mark.

A constant source for examples of good work online, especially for collaboration with readers, is the Beatblogging Leaderboard maintained by Patrick Thornton: http://beatblogging.org/category/leaderboard/

And, speaking of cool museum interactives, check out this one on Roanoke.com: http://www.roanoke.com/multimedia/artmuseum/.

Gayle Moss

Hi Mark

Loved your article. I noticed you are a fan of aggregation. Have you checked out www.pressdisplay.com? It has over 900 full-content digital editions of newspapers and magazines and the list grows daily.

You and your readers should give it a try. If you register using the offer code: recoveringjournalist you can all try it for free for 1 month.

Would love to know what you think of it.


Mark Potts

Gayle:
Thanks for your comment, but I have to be frank and say that I'm not a fan of products like Press Display, and have said so in the past. (http://recoveringjournalist.typepad.com/recovering_journalist/2009/01/they-never-learn.html) We need to be building products that truly take advantage of the digital medium--not trying something that awkwardly pastes a newspaper on a screen.

Brad

Take a look at The Windy Citizen in Chicago, which, it's a recommendation engine for local news, events and photos powered by people-power.

Charles Batchelor

One reason many of these efforts work so well is they extend and enhance the local newspaper’s brand in the community.

Jacobson's first-class web service that extends the news brand into schools is a good example.

WuduPlz.com is another example of a new way for newspapers to extend their brand. In this case the newspaper offers an advertiser area sponsorship of this unique service for parents. The sponsor of the free service, which is a easier way to send family text messages, not only buys ads in print and on the web to promote their sponsorship, but promotes the newspaper’s service in its stores and elsewhere. http://www.microcontent.us/terms

Colonel Tribune

Thank you for the (digital) ink, Mark.

And Brad is right. Windy Citizen is quite a portal. Kudos to him and GapersBlock as well.

Stephen Larson

We've made putting the print edition online a science for 125 small weekly community newspapers and we've put an average of over 10,000 stories for each newspaper online. Over 1,250,000 local stories can be found on Google. No effort for the small paper that can not afford the time. They send us PDF we put up HTML.

Unique online subscription model that charges for the current news and leaves the archives open, assuring great Google position when local issues are searched and protects the print edition at the same time. Unique pricing charges the same for online as local print subscription with no discount for combo generates surprising 99% of orders for online and 1% for print.

Display ads from print put online and can be found on Google based on the words in the ads.

http://www.our-hometown.com

Wade

It seems the economics and fundamentals of all media are changing. Even many of the news websites are moving away from originating all their content. It is interesting to see more and more news sites are now linking to other news articles, and focusing on a narrower set of their own writing.

On top of that, there are many sites solely devoted to linking articles, such as drudgereport.com, and topical news aggregating websites, such as FreedomWatcher.com, etc. Certainly, the appeal of this type of news platform the huge free content base achieved by sourcing so broadly, and it achieves such success without an extensive staff.

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