About Me

  • I'm CEO of Newspeg.com, a social news-sharing platform. I've spent 20 years at the intersection of traditional and digital journalism. I've helped to invent ways to read and interact with the news and advertising on computer screens and iPads, and before that, I wrote news stories on typewriters and six-ply paper. I co-founded WashingtonPost.com and hyperlocal pioneers Backfence.com and GrowthSpur; served as editor of Philly.com; taught media entrepreneurship at the University of Maryland; and have done product-development and strategy consulting for all sorts of media and Internet companies. You can read more about me here.

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« Stop the Madness! | Main | It's the Future, Stupid »

October 29, 2008

Comments

Tim Windsor

Mark,

And when you plot those same declines against population increases in many markets - as you suggest - the picture gets worse.

Using ABC data, I took a look at how that shakes out in Baltimore:

While overall number of households in the Baltimore DMA grew 12% from 1996-2008, during this same period household penetration of the paper in the market dropped 40% on average on weekdays, and 33% on Sundays.

More on my blog:

http://timwindsor.com/2008/10/29/the-past-12-years-had-nothing-but-bad-news-for-print-circulation/

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