About Me

  • I've spent nearly 20 years at the intersection of traditional and digital journalism. I've helped to invent ways to read and interact with the news and advertising on computer screens and iPads, and before that, I wrote news stories on typewriters and six-ply paper. I co-founded WashingtonPost.com and hyperlocal pioneers Backfence.com and GrowthSpur; served as editor of Philly.com; teach a course in media entrepreneurship at the University of Maryland; and do product-development and strategy consulting for all sorts of media and Internet companies. You can read more about me here.

February 2012

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July 03, 2008

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Comments

Danny Sanchez

Mark, I agree with the spirit of your post: getting developers to be a regular presence in the newsroom. However, the news meeting is only one place --and by far not the best-- to get ideas from developers. By the time a budget line hits those news meetings, the story has long since been worked on and the editor is trying to "sell" the polished idea for the front page. If anything, techy people should be at the news meeting to understand how editorial decisions are made. I've met some developers who have a great news sense, but I've met others who are rather clueless to current events. I feel the most bang for your buck comes from the techy folks becoming chummy with the rank-and-file reporters so they can jump in at the inception of the project, where it will do the most good.

Mark Potts

Thanks, Danny, and you're absolutely right that techies should be brought in at all stages of the story-creation process. I was using the daily news meeting as a symbol of the larger point, but wasn't clear enough. Thank you for making the case for broader techy participation so eloquently.

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