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  • I'm CEO of Newspeg.com, a social news-sharing platform. I've spent 20 years at the intersection of traditional and digital journalism. I've helped to invent ways to read and interact with the news and advertising on computer screens and iPads, and before that, I wrote news stories on typewriters and six-ply paper. I co-founded WashingtonPost.com and hyperlocal pioneers Backfence.com and GrowthSpur; served as editor of Philly.com; taught media entrepreneurship at the University of Maryland; and have done product-development and strategy consulting for all sorts of media and Internet companies. You can read more about me here.

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« 'Mad Money,' Mad at McClatchy | Main | UGC, PDQ »

March 26, 2008


Stewart Nusbaumer

I understand being on the bus leads to pack journalism, but does it have to? Or at least not has much group thinking as we have today? And what is this tendency to be either on or off the bus? It seems to me the best would be a combination.

There are lots of opportunities for journalists to break away from the pack, for a few hours, for a few days, for a few weeks, this year for a few months. And wouldn't this lead to more insight into voters and issues and even the candidates than simply experiencing the campaign "through a straw" on the bus and plane?

Go to any debate or rally and you'll see journalists lined up at the wire getting quotes from a voter. Then they return to the "pit" and insert these quotes in their piece. I think we could do better than that.

This whole way of covering a campaign, it seems to me, needs to be rethought. It should not be simply viewed as an economic problem and therefore we need an economic solution to the problem. We could probably cut back on expenses and get better coverage. Now, that would be interesting.

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