5 Ws & an H 2.0

Paul Bradshaw of the U.K.'s Online Journalism Blog has a superb post contending that the old journalism-staple 5 Ws and an H (who, what, where, when, why and how, for those of you who napped during Journalism 101) should be updated to a new 5Ws and an H:

Who can I connect with? (Social networking) What did the journalist read to write this? (Social bookmarking) Where did this happen? (Mapping) When are events coming up that I need to be aware of? (Calendars) Why should I care? (Databases) How can I make a difference? (Automation)

Anybody working in news on the Web should keep these questions in mind when posting a story—not to mention how to augment that story with video, discussions, audio, interactivity and other Web goodness, as appropriate. It's not just about text and photos anymore. That seems obvious—but on far too many sites, it isn't.

Read Bradshaw's post and expand your thinking about journalism. Good stuff.