About Me

  • I'm CEO of Newspeg.com, a social news-sharing platform. I've spent 20 years at the intersection of traditional and digital journalism. I've helped to invent ways to read and interact with the news and advertising on computer screens and iPads, and before that, I wrote news stories on typewriters and six-ply paper. I co-founded WashingtonPost.com and hyperlocal pioneers Backfence.com and GrowthSpur; served as editor of Philly.com; taught media entrepreneurship at the University of Maryland; and have done product-development and strategy consulting for all sorts of media and Internet companies. You can read more about me here.

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« Free is Not a Business Model | Main | Life After Journalism »

September 25, 2007

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Comments

Rocky

To some extent the measurability and precision of online threatens the existence of Mad Men. If you can measure everything, see each clickstream, etc. the magic fairy dust that talented media planners sprinkle over ad buys become devalued.

The need to woo advertisers greatly diminishes if you've got a measurable solution that delivers better ROI. I'd love to see what proportion of revenue Google spends on T&E for clients vs. other publishers. I bet it's many times smaller.

The most extreme examples of advertisers propping up the old business models are car dealers and Realtors. They're so deathly afraid of the Internet that they keep blindly buying classifieds.

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