I was remiss in not mentioning this last week: Good friend Steve Outing has published an excellent white paper on Social Networks that's a nice primer to this ever-more-varied topic.
Steve's white paper (unfortunately available only via PDF, which is not very sociable!) is intended for all sorts of companies, not just media outfits, and at it's heart it's an advertisement for the tools produced by his company, The Enthusiast Group. But it's still a valuable overview of this burgeoning field, and a great answer for the next person who asks, "What is Social Networking/Web 2.0, anyway?"
PS--If you're a Facebook member (and if you're interested in social networks, that's essentially an entrance requirement), Steve has started an interesting discussion thread about the paper and its topics over here. If you're not a Facebook member, get with the program—that's where all the cool kids are!
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